Alejandra Borge is an investment professional with several years of experience advising domestic and international UHNW clientele on public markets and financial planning. Alejandra brings extensive expertise in advisory, investment analysis, and sales and trading roles from renowned institutions such as Morgan Stanley and Citi Private Bank.
Alejandra graduated from Bentley University with a double major in Finance and International Business, establishing a solid academic foundation for her career. Beyond finance, she finds joy in recreational tennis, exploring diverse cultures through travel, and appreciating local art shows. An enthusiast of ocean activities, Alejandra is drawn to the adventure they offer.
As a strong advocate for financial literacy, Alejandra is passionate about helping clients embark on their financial journey with confidence and clarity. She believes in collaboration and personalized strategies to achieve your financial goals effectively.  

Claire graduated Cum Laude from Suffolk University Law School and focuses her practice in estate planning.  Prior to law school, Claire used her undergraduate degree in Cellular and Molecular Biology while performing endocrine research at Massachusetts General Hospital. After deciding to attend law school, Claire fell in love with her first-year property class, and so focused on estate planning for the remainder of her schooling. During her time at Suffolk, Claire was selected to be Chief Content Editor for the Journal of High Technology Law, and also participated in several clubs and organizations.  Claire believes her best quality is her thorough approach when addressing the complexities of estate planning, and prides herself on explaining complex legal documents in an easy-to-understand manner.

Craig joins Measured Wealth as an Investment Analyst. His role includes conducting investment research, analyzing market trends, and assisting in investment decision-making. Most recently, Craig was an Equity and Portfolio Analyst at Cabot Wealth Management. Prior to that, he also worked at Putnam Investments and State Street. Craig graduated from Southern New Hampshire University with a Bachelors of Science in Finance and Economics and graduated with a Master of Science in Finance from The College of William & Mary. In his free time, he enjoys coaching hockey, reading, playing tennis, and skiing.

Ed comes to Measured Wealth with over 25 years of investment industry experience in areas including investment strategy, portfolio management, research, and trading. Most recently, Ed was the Senior Research Analyst & Portfolio Manager at The Colony Group. He has also served as a Senior Investment Strategist & Portfolio Manager at Aurora Financial Advisors prior to merging with The Colony Group in early 2019. Previously, he was the Portfolio Manager at The Legacy Foundation, a comprehensive wealth management firm in Charlottesville, VA. His experience also includes serving as a Portfolio Manager & Macro Strategist at Haber Trilix Advisors and as a Portfolio Manager at Batterymarch Financial Management. Ed also worked at 1838 Investment Advisors and Guardian Life Insurance, where he was Director of Quantitative Research & Portfolio Manager.

Joe Neff is a seasoned financial professional who has been working in the industry since 2017. He specializes in comprehensive financial planning tailored to young professionals and business owners, with a particular focus on supporting white coat professionals throughout every stage of their careers.
Joe earned his B.A. in Economics from Grove City College in 2015, where he also minored in Chinese Language & Culture. He holds a Series 65 license and is a Certified Financial Planner™, as well as a Certified Student Loan Professional (CSLP®), equipping him with specialized expertise in navigating student loan strategies. Joe resides in Lee, New Hampshire with his wife, Erin, and their son, John. Outside of work, he enjoys practicing Brazilian Jiu Jitsu, traditional archery, and studying history.

Paul has been working in the insurance industry for more than 30 years.

Honored as the Wolfeboro Citizen of the Year in 2015 he is very proud of this award in which it recognizes individuals who have made “above and beyond “service to the towns of Wolfeboro and/or Tuftonboro residents.

An alumnus of Kingswood Regional High School, Paul later graduated from the University of Maine with a B.A. in Education. He began his insurance career as a captive agent and then as a life, health and long-term care insurance manager. Seeking to create more value and opportunities for his clients, Paul founded Doran Independent Insurance in July 2011. His agency has grown and now has 8 employees who all help to be "Your Trusted Time Saver"®.